As Chief Customer Officer with Belk, Inc., the candidate’s is responsible for leading the organization to a deeper understanding of their customers, building their brand, driving revenue, and developing the best customer experience across every touchpoint. As the former Chief Marketing Officer of La Quinta Inns and Suites (NYSE: LQ), the candidate played a key role in the repositioning and growth of the La Quinta brand with industry first digital innovations, a long running, impactful ad campaign, and growth of the loyalty program. With a broad marketing background, she has a proven track record of leveraging analytics and insights to build brands, improving the customer experience, and growing customer loyalty across a variety of industries including food, durable goods, hotels and restaurants. The candidate earned her Bachelor’s degree, Business Administration, from the University of Illinois, graduating with highest honors, and went on to receive her MBA from Washington University in St. Louis.
Belk, Inc., a private department store company based in Charlotte, North Carolina, is the home of Modern. Southern. Style. The company 293 stores located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York.