The candidate is the Executive Vice President and Chief Marketing Officer at Equity Lifestyle Properties (NYSE: ELS). She is part of the C-level executive team and is responsible for leading marketing strategy, including digital marketing, social media, and CRM, as well as sales, public relations, and internal communications. After spending nearly 25 years working in a wide variety of marketing functions across the customer lifecycle, the candidate knows how the digital landscape has changed customer expectations and how companies interact with their customers. She is passionate about the intersection of technology, data, and customer insights. As a classically trained marketer with deep expertise in customer insights and branding, the candidate knows the fundamentals of understanding customers in order to develop positive customer experiences and engaging messaging strategies. She has a proven track record of guiding business strategy and delivering results. The candidate has leveraged technology-driven marketing strategies, including customer relationship management, website development, integration with partner websites, search engine optimization, digital advertising, social media, and online reputation management. In her current role, she leads digital initiatives to identify new prospects, develop an online sales funnel, and further engage existing customers for a national real estate company with 400 properties across the country. The candidate holds advanced degrees from Northwestern Kellogg School of Management and University of Chicago, as well as an undergraduate degree from Northwestern University.
Equity LifeStyle Properties, Inc. (NYSE: ELS) owns and operates lifestyle-oriented residential properties aimed at retirees, vacationers, and second home owners. Other properties provide affordable housing for families. Equity LifeStyle Properties leases lots for factory-built homes, cottages, cabins, and recreational vehicles. Available homes range in size and style. The REIT’s portfolio includes more than 380 properties containing some 141,000 lots in about 30 states and Canada. Properties are similar to site-built residential subdivisions, with centralized entrances, utilities, gutters, curbs, and paved streets. Market Cap: $8.6 billion.