Research, learnings, and practical advice on getting the most out of your capital raising team
Ferguson Partners - 2025
Background & Context
2023-2024 represented a historically challenging period for real estate capital raising. For sequential fund managers who may have been in between capital raises during the post COVID boom of 2021-2022, this drawdown has been particularly frustrating. Indeed, 2024 represented a 12 year low for aggregate commitments to real estate. As such, these macro headwinds have amplified pressure and performance expectations for capital raising teams across our industry.
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