Study: Strategic Trends in Seniors Housing


Ferguson Partners recently conducted a study examining major strategic trends, challenges, and opportunities within the seniors housing industry. The purpose of this study was to identify and highlight the critical issues expected to shape the sector over the coming years, and to understand what industry participants are doing to adapt to the changing market conditions. To gather insights into these matters, Ferguson Partners conducted interviews with the leaders of 13 organizations within the seniors housing sector, including prominent REITs, private owners, operators, and developers, real estate private equity firms, and industry trade associations. The diversified participant base provided wide-ranging perspectives from the different corners of the seniors housing space. Unsurprisingly, the discussions were heavily focused on the impact and implications of COVID-19 on the seniors housing sector. The pandemic has had a significant impact on the industry, bringing to light important topics related to corporate strategy, human capital, technology, regulation and advocacy, incentive alignment, and much more. Key themes that emerged through the course of this study:

  • The COVID-19 pandemic hit the seniors housing industry particularly hard in 2020. The combination of decreased occupancy, increased expenses, fewer development opportunities, and inconsistent government relief has left many market participants in a challenging position.
  • Industry leaders continue to cite staffing and workforce issues as one of the primary challenges facing the sector. While many expected the rise in unemployment to make hiring and retaining employees easier, this has not panned out for study participants.
  • As industry participants reflect on how to navigate these challenges, the disruption caused by the pandemic has also brought to light numerous opportunities that successful organizations will consider over the coming 12-24 months.

To continue reading, download a PDF of the full study Strategic Trends in Seniors Housing.

For additional information, please contact Amy Pisciotta.

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