In Q2 of 2025, Ferguson Partners conducted a study on AI & automation usage within the real assets industry. Two dozen firms, varying in size, strategy, and location participated in this edition of the survey. The survey identified four key findings:
1. Investment is increasing
88% of participants anticipate increasing investment in AI and Automation initiatives over the next 12-24 months, with a quarter of participants expect to increase their spending by 25% or greater.
2. Idea generation is a team sport
AI and automation initiatives are commonly sourced from employees at all levels, though most commonly by executive leadership (83%), closely followed by real estate business unit teams (71%).
3. Sophistication is growing quicker than expected
CRE industry usage of AI is increasing in sophistication, largely through document creation and review (25%), property operations (20%), and data analysis (20%), in addition to administrative tasks.
4. ROI metrics remain constant
The most common approach to measuring the success of AI & automation initiatives are cost savings and efficiency gains (88%), and revenue growth or asset appreciation (46%).
Click here to download the full report: Ferguson Partners Q2 2025 AI Pulse Survey